ABOUT US

Axe Labs Supporting Athletes Since 2019

Whether you are an elite sportsperson, a gym purist, or a complete beginner, our Dream Sleep Formula by Axe Labs can help you achieve the restful sleep necessary to reach your fitness goals.
As the premier sports nutrition brand in the world, we have been supporting International athletes, fitness enthusiasts, and healthy lifestyles for over two decades.

Since 2004, we’ve helped millions of people push harder, go faster, and recover better. Break limits and personal bests, starting with the quality of your sleep. Our Dream Sleep Formula is designed to enhance sleep quality, ensuring you wake up refreshed and ready to tackle your next challenge. With Dream, you can maximise your recovery and unlock your full potential.

New DREAMS
100% Strength

The Importance of Quality Sleep

Natural Ingredients: DREAM™ utilizes a unique blend of natural botanical compounds, ensuring a safe and effective solution for sleep improvement. Enhanced Sleep Quality: Users report deeper, more restful sleep, leading to waking up feeling refreshed and energized. Improved Cognitive Functions: Quality sleep can significantly enhance learning, memory, and creativity, all of which are bolstered by the use of DREAM. Overall Health Benefits:

OBLITERATE
Transient Receptor

Scientifically Backed Formula

What is the TRPM8 Channel?

The TRPM8 channel is a homotetramer, consisting of four identical subunits, each with a transmembrane domain composed of six helices (S1–6). The first four helices (S1–4) function as the voltage sensor, allowing the binding of menthol, icilin, and other similar channel agonists. Helices S5 and S6, along with a connecting loop, form the pore of the channel, which is a non-selective cation channel with a highly conserved hydrophobic region. This intricate structure enables a high level of specificity in response to cold and menthol stimuli, ultimately leading to ion flow through the protein channel.

How OBLITERATE Works

OBLITERATE works by activating the TRPM8 channel, which is expressed in human white adipocytes. Activation of this channel induces the "browning" of white adipocytes, a process that supports the control of adipose tissue metabolism and body energy balance. Browning refers to the conversion of white fat cells into brown-like fat cells, which are more metabolically active and can burn calories to produce heat.